About the ARF David Ogilvy Awards

The ARF David Ogilvy Awards is the only award show that honors the research and analytics insights behind the most successful advertising campaigns. The awards pay tribute to the late David Ogilvy, the ultimate “Mad-Man,” because of his belief in the power of research behind effective advertising.

Why is This Important?

In a world in which it is harder to get consumer attention and conversion, marketers seek creative that is grounded in strong consumer insights — whether originating from data, research or a combination. The ARF David Ogilvy Awards are a surefire way to get marketers’ attention.

What’s Happening with This Year’s Awards?